Sharing quality content with their audience, engaging with readers below the line and building their brand, these are just some of the tips for new journalists shared at a journalism event today.
Speaking at the NCTJ’s Journalism Skills Conference at Bournemouth University, a panel were asked to give advice to journalists, particularly those entering the field.
The panel featured Peter Bale, vice president and general manager of CNN International Digital; Pete Clifton, executive producer for MSN UK; and Liisa Rohumaa, a journalism lecturer at Bournemouth University…
See on www.journalism.co.uk
First, it was the Web. Now, mobile is the “second tidal wave of change about to collide with the news industry,” said Cory Bergman, general manager of Breaking News, a mobile-first startup owned by NBC News Digital.
As more consumers access news on their mobile devices, news organizations are seeing traffic to their websites from desktop computers flatten or decline. And in some regions, such as many parts of Africa, users are leapfrogging the Web altogether and going straight to mobile.
Although many newsroom leaders believe a “mobile, too” approach — a focus on mobile in addition to other platforms — will be enough, that mentality is shortsighted, Bergman said in a recent Poynter Online chat.
Joining Bergman to discuss the news industry’s transition to mobile were Poynter’s Regina McCombs and Damon Kiesow, senior product manager for mobile at the Boston Globe and Boston.com.
See on www.pbs.org
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