Reports on traditional news outlets, such as print and broadcast struggling to be financially viable. are nothing new. In a previous blog post, I quoted a statistic from IBM that claimed 90 per cent of all data has been created in the last two years alone.
With the rise of social media and the ability for anyone with access to a computer to create a blog, the supply of possible news sources has exploded since the web gained mainstream acceptance years ago.
The public’s demand for content and news has dramatically increased. However, the exponential growth in supply of news sources such as social media, 24-hour news channels, and everything in between, has created a glut of information effectively driving down the value of real news. This is essentially a supply-and-demand problem. Combined with disruptive technology and better methodologies for advertising, traditional media outlets have been forced to make changes to the ways in which they report and monetize news content.
See on www.mediamiser.com
Digital technology presents an often bewildering array of choices for journalists – producing slideshows and video, joining social networks and blogging, using map mashups and mobile devices. The list seems endless.
But survival requires understanding all these new technologies so journalists and news organizations can make informed decisions about why and how to utilize them (see Blogs, Tweets, Social Media, and the News Business, in Nieman Reports).
This guide covers the major digital tools and trends that are disrupting the news industry and changing the way journalists do their jobs.
I’ve now covered almost all of the 5 roles in an investigations team I posted about earlier this year – apart from the multimedia journalist role. So here’s how to get started in that role.
Multimedia journalism is a pretty nebulous term. As a result, in my experience, when students try to adopt the role two main problems recur: 1) having a narrow assumption of what multimedia means (i.e. video) and 2) not being able to see the multimedia possibilities of your work.
Multimedia journalism is a very different beast to broadcast journalism. In broadcast journalism your role was comparatively simple: you had one medium to use, and a well-worn format to employ.
Put another way: in broadcast journalism the medium was imposed on the story; in multimedia journalism, the story imposes the medium.
Multimedia also has to deal with the style challenge I’ve written about previously:
“Not only must they be able to adapt their style for different types of reporting; not only must they be able to adapt for different brands; not only must they be able to adapt their style within different brands across multiple media; but they must also be able to adapt their style within a single medium, across multiple platforms: Twitter, Facebook, blogs, Flickr, YouTube, or anywhere else that their audiences gather.”
With that in mind, then, here are 4 steps to get started in multimedia journalism: